Jewellery and the beach. | curAtiv

Jewellery and the beach.

Remember those days when wearing jewellery to the beach was considered a faux pas? (You probably do because it wasn't that long ago.) Since the beach and pool are relaxed environments, and water, sand, and the hot sun are present, jewellery isn't exactly the most practical way to accessorize your swimsuit. But it's an "extra" world we live in these days and piling on jewellery pieces is a major trend this summer. Not to worry we’ve got you covered on what and how to look after our curAtiv Jewels while enjoying the summer sunshine

So, what should you be wearing on the beach? I’ve been finding tons of recent examples of the jewellery-at-the-beach "movement" while scrolling through Instagram and have noticed a whole bunch, pieces like hoops and huggie earrings are a hit, layered necklaces are big, statement Shells are huge as earrings and necklaces.

But! As you can imagine there is a downside to wearing your jewellery to the beach and that is sea air, salt water and sand can really do a number on them. I figured I would give you a little heads up on how to take care of them on the beach and what to watch out for.


curAtiv Jewellery Beachwear
  1. Be careful with your pieces, once your hands hit the water they shrink and that might cause rings to slip off. Especially in Cape Town waters. Brrrr! Make sure you take them off before popping in for a dip.
  2. Sand is abrasive, very abrasive and will wear off the surface of things like gold–plating, rhodium–plating, and vermeil. Wearing a piece of gold plated jewellery to the beach is like taking a heavy-duty cleaner to it. Try avoid getting sand on your pieces, especially a mixture of sun cream and sand at that’s just a sticky gooey disaster.
  3. Salt water and air are corrosive. Salt air will rust any sort of non–ferric metal like steel or iron, and it will have a long–term effect on any jewellery. It's especially harmful to rose–gold jewellery because of the copper. Sea salt is very corrosive to copper, and it will cause the jewellery to collapse much faster than yellow gold, which has brass and silver in it. Wood and other soft or absorbent materials like coral or turquoise will absorb the sea salt and air and eventually rot. It's like parking a car near the beach. It's going to rust unless you take good care of it. So if you are going to swim, make sure to take off your pieces before you do and store them carefully in a compartment in your bag
  4. Sweat and creams can and will affect your pieces. Don't be surprised if you're sitting on the beach and your silver jewellery turns black. This applies to anything that contains silver. Suntan lotions won't harm any metal, because there's nothing corrosive in those lotions, well the ones you should be wearing on your body to be clear. But it will rot any sort of string or thread, so you should be very careful with strung jewellery. Perfume is a silent assassin of plating and killer of bling, so make sure when you put it on, give it a second then put on your Jewels. An even better tip is to rather spray your perfume in the air and walk through it. My rule is, put jewellery on last in the morning and take it off first before going to bed.
curAtiv | Home of Statement Jewellery


How to care for your Jewellery while you are at the beach or staying near the ocean.

  1. Storage is important.  People make the mistake of putting jewellery in plastic Ziploc bags, which is bad because it can't breathe, and that will oxidize metals. Once you cut off the air supply, chemical reactions can take place. It could be a reaction to the plastic of a Ziploc bag, the moisture, or a reaction to the air in the bag. I recommend just putting them in a cool, dry place that's well ventilated. Our Hessian bags are perfect for this.
  2. Clean and dry them gently. Wearing necklaces rings, and bracelets in or around the sea carries with it a certain amount of responsibility. It’s important to take the necessary procedures to protect your jewellery after a long day on the beach. It’s best to clean your jewellery as quickly as possible after wearing it to the beach. The more sand and salt remain on the metals, the more damage it will do. It’s ideal if you can clean them right away. The easiest way this can be done is using cool fresh water or mixture of dish soap. Pat (Don’t rub) dry with a cloth or paper towel and then store in a cool dark place when completely dry.

And that’s all the admin of it. You can go out, wear and style your jewels they way you love to and absolutely enjoy the Sun, Sea and Sand.


curAtiv Jewellery | South Africa's leading online Jewellery retailer

I’m ready for the beach, are you?

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